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Giddy ED Device: Is it Effective?

Jill Johnson

Medically reviewed by Jill Johnson, DNP, APRN, FNP-BC

Written by Our Editorial Team

Last updated 9/9/2019

If you’ve searched for alternatives to ED medication like Viagra®, you may have come across a wearable device called Eddie manufactured by the company Giddy. 

Eddie®, or the Giddy ED device, is a small penis ring device that slips onto your penis and makes it easier to maintain an erection during sex. It’s marketed as a safe, natural alternative to options such as PDE5 inhibitors and more inconvenient, uncomfortable cock rings.

As an ED device, Eddie has several unique features that make it stand out from similar products available to treat erectile dysfunction and improve sexual performance.

Below, we’ve explained what Eddie is, how it’s designed to work and the research behind it and similar wearable devices for treating ED.

We’ve also listed other treatment options that you may want to consider if you’re one of the tens of millions of American men affected by erectile dysfunction

What is Eddie?

Eddie the Giddy ED device, or simply Eddie, is a unique medical device that’s designed to fit over the base of the penis and improve sexual performance in men with ED.

Unlike a traditional ring device, which has a circular shape, Eddie uses an oval design that fits the penis more naturally and improves sexual function without a restrictive effect on the flow of blood. A tension band is attached to hold the device in place. 

Giddy, the company that makes Eddie, claims that this design improves sexual performance at a lower cost, with additional comfort and more safely than more conventional treatment options such as ED pills, penis pumps, cock rings and erectile dysfunction surgery. 

Unlike ED medication, which requires a prescription, Eddie can be purchased online without any need for a visit to the doctor. 

Giddy offers several different services to make using Eddie easier, including three-times-a-year replacements and free resizing. 

How Does Eddie the Giddy ED device Work?

Eddie works similarly to a cock ring, albeit with a unique, patented design that applies pressure to veins inside the penis without affecting the arteries responsible for natural blood flow.

To understand how Eddie works, it’s important to quickly cover the basics of erections and male sexual function. 

Your penis becomes erect when blood flows into the corpora cavernosa — a pair of sponge-like areas of tissue inside your penis. As blood flows in, the pressure inside the tissue increases to give the penis its firmness, shape and size.

To maintain the erection, a fibrous membrane referred to as the tunica albuginea wraps around the corpora cavernosa and prevents blood from flowing out of your penis.

A typical cock ring works by pinching the base of the penis and stopping blood from flowing out during sex. This helps to prolong erections, but it also applies unwanted pressure to the urethra (the tube through which you ejaculate) and the arteries inside your penis.

Eddie is designed to apply pressure to the dorsal vein at the top of the penis, all without putting any pressure on the urethra or the important arteries inside the penis.

Does Eddie Actually Work for ED?

Erectile dysfunction, or ED, is a common condition that can make it difficult to get an erection or maintain an erection that’s firm enough for sex. As far as medical conditions go, it may not seem too serious, but for men experiencing it, it can be pretty devastating.

Most treatments for ED, such as medications, work by increasing the amount of blood that flows into your penis when you’re sexually aroused by relaxing blood vessels. 

Currently, there isn’t very much research on the effects of blood flow constriction devices as ED treatments. 

The few available studies tend to show that these devices are effective, but only when used in combination with vacuum erection devices (penis pumps) and ED medications such as sildenafil (the active ingredient in Viagra).

This doesn’t mean that Eddie and similar devices aren’t helpful when used on their own — just that we don’t have any scientific evidence on their efficacy as ED treatments yet. 

As for user feedback, reviews of Eddie are mixed. Eddie has a 2.9 out of 5 rating on TrustPilot, with most negative reviews highlighting billing issues and issues getting the device to fit during sex.

Reviews of Eddie on Amazon are similar, with most customers highlighting the same problems and giving the device a rating of either 1 or 5 stars out of 5.

Overall, it seems like Eddie works for some customers but not others, with issues like the fit of the device often affecting people’s results. 

Eddie comes in four different sizes. It’s worth noting that Giddy provides a free resizing service, meaning that if Eddie doesn’t fit, you can change to a different size for a more comfortable fit at no additional charge.

The company also offers online resources to help customers find their size before ordering. The sizing method is quite precise — you’ll need to either measure around your penis or choose your typical condom size to find out which version of Eddie is most likely to fit you comfortably.

Because Eddie and its tension bands stretch over time, Giddy recommends replacing the device and its bands every few months. The company offers a “Stay-Giddy” subscription that includes a fresh set of Eddies and tension bands every four months to make this process easier.

Overall, while there’s no published scientific evidence that Eddie works, some guys seem to find it helpful as an alternative to other ED treatments. 

And if worse comes to worst, the company offers a 60-day money-back guarantee.

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Other Treatments for Erectile Dysfunction

Eddie is an interesting erectile dysfunction device. It shares some features in common with more conventional cock rings, but offers a modern design that takes into account the anatomy of the penis and provides a more customized, comfortable fit.

However, it’s far from the only option for treating erectile dysfunction

If you’re one of the tens of millions of men in the United States with ED, you have several other options to choose from, including changing up some lifestyle factors, science-backed medicine and surgery.

ED Medications

Currently, the most effective way for most men to treat erectile dysfunction is through the use of oral ED medications like sildenafil (Viagra), tadalafil (Cialis®), vardenafil (Levitra®) and avanafil (Stendra®). 

These medications work by increasing blood flow to your penis, making it easier to get and keep your erection when you’re sexually aroused. 

Instead of fitting a device to your penis after you get an erection, you can use medication before sex. Most ED medications last for a few hours at a time, but tadalafil (Cialis) can last for as long as 36 hours per dose. 

We offer a range of ED meds online, including sildenafil, tadalafil and Stendra, following a consultation with a licensed healthcare provider

You can learn more about these medications and how they work in our guide to the best pills for treating erectile dysfunction


When ED is caused by a psychological issue, such as sexual performance anxiety, taking part in therapy is often an effective way to improve your erections and sexual health

Several different forms of therapy are used to treat ED, including cognitive-behavioral therapy (CBT) and sex therapy. These may be used on their own or in combination with other options, such as ED medication. 

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Other Treatments

When options like oral medication and psychotherapy aren’t effective, experts use several other approaches to treat erectile dysfunction and improve sexual performance. These include:

  • Other medications. In addition to oral medications like sildenafil, other ED medications such as alprostadil, which is available as an ED injection or urethral suppository, are used to treat ED. These medications often produce an immediate, automatic erection.

  • Vacuum erection devices (penis pumps, or vacuum pumps). Vacuum constriction devices work by creating pressure to draw blood into your penis. They’re typically used in combination with a penis ring to trap blood inside your penis and maintain your erection during sex.

  • Erectile dysfunction surgery. When ED isn’t treatable using medication, you may need to undergo surgery to restore your erectile function by restoring arteries or fitting a penile implant.

    This type of surgical procedure is typically used to treat men with physical damage to the penis or surrounding tissue.

You can find out more about these medications, devices and procedures in our detailed guide to the treatment options for erectile dysfunction

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The Final Word on Giddy ED Device

Eddie, or the Giddy ED device, is an interesting product on the ED device market that could offer certain advantages over more conventional penis rings and other current devices available that are used to enhance sexual performance.

However, there’s currently no scientific research that shows that Eddie or similar devices are as effective at treating ED as prescription medications for erectile dysfunction.

If you’re one of the millions of men affected by ED, Eddie may be a useful alternative to pills and other treatment options. However, it’s important to keep in mind that it’s not the only option that’s available, nor is it necessarily the easiest to use or most reliable. 

It’s also important to keep in mind that there is no one definitive device for every guy. Every guy is different, and so are our needs. And that’s okay.

You can learn more about the causes of ED, common symptoms and more in our full guide to erectile dysfunction

7 Sources

Hims & Hers has strict sourcing guidelines to ensure our content is accurate and current. We rely on peer-reviewed studies, academic research institutions, and medical associations. We strive to use primary sources and refrain from using tertiary references.

  1. Erection Ejaculation: How It Occurs. (2020, November 27). Retrieved from
  2. Definition & Facts for Erectile Dysfunction. (2017, July). Retrieved from
  3. Sun, L., Peng, F.-L., Yu, Z.-L., Liu, C.-L. & Chen, J. (2014, December). Combined sildenafil with vacuum erection device therapy in the management of diabetic men with erectile dysfunction after failure of first-line sildenafil monotherapy. International Journal of Urology. 21 (12), 1263-1267. Retrieved from
  4. Reviews. (n.d.). Retrieved from
  5. Eddie by Giddy. (n.d.). Retrieved from
  6. Eddie by Giddy. (n.d.). Retrieved from
  7. Treatment for Erectile Dysfunction. (2017, July). Retrieved from

This article is for informational purposes only and does not constitute medical advice. The information contained herein is not a substitute for and should never be relied upon for professional medical advice. Always talk to your doctor about the risks and benefits of any treatment. Learn more about our editorial standards here.